Fractional creative leadership

Brand clarity for companies between where they are and where they want to be.

I work with founders, marketing, and creative staff at companies of all sizes to turn unclear brand instincts into decisions the whole team can execute from.

Hats worn

  • Design lead
  • Manager
  • Product designer
  • Animator
  • Program manager
  • Illustrator
  • Production designer
  • Art Director
  • Hiring manager
  • Design educator
  • Writer

Surfaces

  • Identities
  • Illustrations
  • Animation
  • Marketing
  • Swag
  • Fabrication
  • Product
  • System design
  • Ops
  • Storyboarding
  • Education

Case studies

From order-takers to strategic partners

Repositioned a brand team's role inside a Series D company — changing how leadership used design, not just what it produced.

5 min

Replacing production help with senior creative partnership

A founder swapped agency retainers for a part-time strategic partner — same budget, meaningfully different output.

5 min

Ways I can help

  • You just rebranded and need help translating it into product, marketing, and hiring decisions

  • You're hiring your first creative person and don't know what "good" looks like for your company

  • You have a founder with strong brand instincts who can't articulate them to the team

  • You need strategic brand thinking without the cost of a full-time Creative Director

  • Your team debates creative decisions without connecting them to business implications

  • You need someone who turns "make it feel premium" into budget, hiring, and product choices

  • You need help finding a creative partner, be it brand, product, motion, illustration, etc

How it works

Most engagements start with a single conversation. I'll ask what's breaking down, what you've already tried, and what "better" looks like in 6 months. From there we figure out if a short-term project, ongoing advisory, or a full fractional engagement is the right fit — and what that actually costs.

Book a call

Usually respond within a day or so.