I turn early-stage brand chaos into scalable creative systems, helping founders execute consistently.
Ways I've helped
Moving a brand team from order-takers to strategic partners
Built software to shift team positioning from service provider to strategic partner
5 min read
Replacing production help with strategic partnership
Replaced agency production help with part-time senior partnership to multiply team effectiveness
5 min read
Other ways I can help
You just rebranded and need help translating it into product, marketing, and hiring decisions
You're hiring your first creative person and don't know what "good" looks like for your company
You have a founder with strong brand instincts who can't articulate them to the team
You need strategic brand thinking without the cost of a full-time Creative Director
You watch your team debate creative decisions without understanding the business implications
You need someone who translates "make it feel premium" into concrete budget, hiring, and product choices
How it works
Option A
Strategic Partner
Strategic guidance and frameworks without hands-on execution or contractor management.
What this looks like
- Bi-weekly 90-min strategy sessions with founder/leadership
- Strategic frameworks delivered (positioning, messaging hierarchy, brand architecture)
- Async review of key creative work (48hr turnaround)
- Quarterly brand audits
Not included: Hands-on execution, contractor management, unlimited access
Option B
Fractional Creative Director
Strategic direction plus art direction—I direct and QA work from your team or contractors; you pay them separately.
What this looks like
- Everything in Option A
- I direct and QA work from your existing team/contractors (you pay them separately)
- Monthly design system check-ins
- On-call for hiring decisions, pitch decks, fundraising moments
Not included: Building deliverables myself, managing contractor payments